• The € Monument and the Capitalocentrism

    Sardenberg, V. and Chnaiderman, B., 2019. Link in English! and Link in Portuguese!

    Abstract: This article focuses on the Euro monument in Frankfurt am Main as a tool to understand the production of subjectivities in the present capitalocentric era through data construction and its digital reproduction. It explores what kinds of desires are being formed by people that share photos and selfies with the monument in social media and concludes with a depiction of how our new system of values centred in the generation of Capital is forging a new kind of subject.

    Keywords: Capitalocentrism, Selfie, Monument, Euro, Subjectificities, Identities